Goodfellow And Co
Welcome to Goodfellow, where modern men can find clothing that combines everyday comfort with confident style. We create versatile wardrobe essentials for work, weekends, and everything in between, helping you dress well without compromising on quality, comfort, or value.
About Goodfellow
Founded in 2017, Goodfellow was launched as a Target-exclusive menswear brand focused on creating dependable clothing for modern men. From everyday tees and jeans to shirts and jackets, the brand offers wardrobe essentials that fit naturally into daily life and remain reliable over time.
We believe menswear should make everyday dressing easier, not more complicated. That’s why Goodfellow focuses on comfortable fabrics, consistent fits, and versatile designs that support busy routines. Each piece is made to provide lasting wear, helping men build wardrobes they can trust for different occasions and seasons.
Our commitment extends to making menswear accessible to more men. Inclusive sizing helps provide comfortable options across different body types, while carefully selected fabrics support everyday wear. We remain focused on thoughtful construction, consistent quality, and lasting value, so customers can confidently rely on Goodfellow wardrobe essentials.
At Goodfellow, our mission is simple: quality menswear every man can rely on. Our support team is here whenever you need us, so browse the collection at mygoodfellowco.com and find clothing built to serve you well.
Shop By Category
Slides
Goodfellow slides offer easy, lightweight comfort for lounging at home, running errands, or stepping out for casual plans. Their simple, no-fuss design slips on quickly and pairs effortlessly with everyday shorts, tees, and joggers.
T Shirts
Goodfellow T Shirts bring soft comfort and easy versatility to everyday dressing. Available in different colors, fits, and styles, they work well on their own or layered under shirts and jackets, making them practical staples for relaxed routines and casual outings.
Jeans
Goodfellow jeans are built for daily wear, offering a comfortable stretch and a fit that holds up through the day. Available in multiple washes and cuts, they pair easily with casual or smart casual outfits alike.
Goodfellow Sales Today
Goodfellow & Co™ – Men’s Short Sleeve Polo Collar Pullover Sweater
$35.00
Goodfellow & Co™ – Men’s Comfort Wear T-Shirt Red Small
$15.00
Goodfellow & Co™ – Men’s Fleece Jogger Pants Midweight Regular Fit Black
$25.00
Goodfellow & Co™ – Men’s Short Sleeve Rash Guard Swim Shirt White
$17.00
Why Choose Goodfellow
Premium Quality Fabrics
We select fabrics with everyday comfort and repeated wear in mind. Materials are chosen to provide a comfortable feel while supporting shape, texture, and overall appearance through regular use, helping you enjoy your favorite menswear pieces for longer without unnecessary fuss.
Designed for Everyday Wear
Goodfellow clothing is created around the routines men actually follow, from busy mornings to relaxed evenings. Comfortable fits, practical details, and easy-to-wear designs make each piece suitable for workdays, errands, weekends, and everyday plans without feeling overly formal or restrictive.
Classic Modern Appeal
A well-balanced wardrobe needs pieces that remain easy to wear beyond a single season. Goodfellow combines familiar silhouettes with subtle modern details, creating clothing that feels current without chasing short-lived styles. The result is a collection you can return to regularly, whether dressing casually or slightly sharper.
Refined Casual Looks
Goodfellow makes casual dressing feel polished without sacrificing comfort. Clean lines, balanced proportions, and versatile colors help you create outfits that look put together without requiring much effort. Whether you are heading out for dinner or meeting friends, these pieces make everyday styling feel simple.
Fewer Pieces, More Outfits
Building a useful wardrobe does not require endless options. Goodfellow offers versatile pieces that work together across different combinations, helping you create more outfits from fewer items. Mix jeans with tees, layer shirts with jackets, or pair casual shoes with everyday separates for practical styling.
Trusted by Thousands
Men across the country choose Goodfellow for clothing that fits their routine and holds up over time. That trust comes from consistent quality, honest pricing, and designs made for real life, not passing trends, which is why so many keep coming back.
Our Clients Thought
I’ve been wearing Goodfellow underwear for several weeks, and I’m impressed with how comfortable they feel throughout a busy day. The fabric feels soft against my skin, while the waistband stays in place without feeling too tight. I also like that the fit remains comfortable when I’m sitting, walking, or working. After several washes, mine have kept their shape and still feel good. I usually look for simple, practical basics, and these have become an easy choice in my weekly rotation. The price also makes them practical for buying multiple pairs.
During my recent beach trip, I tried Goodfellow swim trunks and found them comfortable enough for swimming, walking, and relaxing by the water. I liked the lightweight fabric because it dried fairly quickly and did not feel heavy after getting wet. The fit gave me enough room to move without looking overly loose, which worked well for both the pool and casual beach outings. The waistband also stayed comfortable throughout the day. I appreciate having swimwear that feels practical without requiring much thought, and these trunks have earned a regular place in my summer bag.
After a long day at work, I like changing into something comfortable, and these Goodfellow pajama pants have become one of my favorite options. The fabric feels soft without being too warm, which works well for relaxing on the couch or sleeping. I also appreciate the relaxed fit because it gives me plenty of room to move without looking overly baggy. The waistband stays secure but does not dig into my skin. After several washes, the pants still feel comfortable and have held their shape nicely. For everyday lounging, they are an easy choice.
For casual office days, I wanted a shirt that looked neat without feeling too formal, and this Goodfellow polo has worked well. The fabric feels comfortable against my skin, while the fit gives me enough room to move during a busy workday. I like wearing it with chinos or jeans because it works equally well for different settings. The collar keeps its shape, and the shirt has stayed presentable after repeated washing. I especially appreciate how easy it is to wear when I need something simple, comfortable, and slightly polished without spending too much time choosing an outfit.
Last summer, I picked up a pair of Goodfellow shorts for everyday errands and weekend walks, and they quickly became part of my regular rotation. I like the relaxed fit because it gives me enough freedom to move without feeling oversized. The fabric feels comfortable during warmer days, and the pockets are useful for carrying my phone and keys. I’ve washed them several times, and they have maintained their shape well. For someone who prefers simple clothing that works for casual plans, these shorts offer the comfort and practicality I look for in everyday wear.
Blogs & News
FAQs
